What is the impact of Communication on Performance? 

performance management

The impact of communication on performance can make the difference between success and failure. It is a crucial and significant element in all organisations and businesses. Good communication is absolutely necessary for creating a collaborative working culture that allows the organisation to function effectively. 

Negative vs Positive

Consider your day, the chances are, a great deal of time during your day is taken up with communicating. Be it listening, talking, reading or writing. One way or another you will spend time during your working day, communicating.

Since we spend so much time communicating, it makes sense to do so as efficiently and effectively as possible. The way we communicate can have a huge impact on the workplace culture. If communication is done so in a negative way – discussions surrounding what hasn’t been done, how things can be done better, who is at fault, and why – this can have a very draining impact. Employees will quickly become demotivated and disengaged. If, on the other hand, the communication culture is one of positivity – celebrating successes, acknowledging people and their contribution, being supportive and encouraging – this will increase motivation and engagement. 

Unfortunately, we don’t always give communication the attention it deserves. It is easy to take for granted the effectiveness of its impact, both for individuals and the organisation. 

Facts we know about communication:

1. On average 90% of our time is spent communicating – listening, talking, reading, writing – on a daily basis.  This includes listening, talking, reading & writing.

2.  Managers, on average, spend around 80% of their time communicating orally with others daily.

3.  Listening is the type of communication we spend the most time doing.

4.  But! The average listener only remembers around 50% of what was said to them immediately afterwards.

5.  This goes down to 25% 48 hours later.

6.  And then 10% a week later.

7.  Research has shown that having good communication skills is the best way to perform well in the workplace.

8. Poor communication skills cost businesses and organisations money in lost hours. 

So the flow of information and communication within an organisation is vitally important. It effects employees performance, decision making and ultimately, goal achievement. Good communication and influencing are essential for leadership. This involves, listening, earning respect, having the ability to adapt to your audience, clear body language and focus. If you have found yourself in a project management role this is likely because you have already demonstrated these skills. By being aware of ways you can improve them will continue to succeed in this role.


Engage in Learning provide Influencing Pathway courses which will help you clarify your goals, focus efforts on the right people and select the most appropriate influencing tactics. The Communicating to Influence course will show you how to adapt your communication skills to the situation and the people involved. 

In today’s competitive work environment, strong communication skills are essential for success. Our communicating to influence course will strengthen your skills and ability to communicate well.

You will learn the how to most effectively communicate verbally, and through body language. You will also identify ways to frame an idea and communicate it in a way to best suit your audience.

On completion of this course you will have the knowledge to communicate in a way that appeals to individual and group values and has maximum impact and influence.

Our Communicating to Influence course can be found here